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AI & CRM Integration: transform your CRM with artificial intelligence

Automate data entry, qualify prospects, prepare follow-ups, and build sales AI agents connected to your data. Custom solutions for industrial SMEs.

CRM + ERP + Outlook + Microsoft 365 + Excel + internal documentation

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Your existing CRM

Add AI to your existing CRM

Your CRM holds a large part of your company's commercial memory: prospects, customers, opportunities, exchanges, quotes, follow-ups, and sales history.

Solanys develops AI integrations capable of connecting to your existing environment via APIs and automations. The goal: transform your CRM from a simple data-entry tool into a genuine intelligent sales assistant.

You do not necessarily need to replace your CRM to benefit from artificial intelligence.

Your sales process — assisted by AI

Prospect
Qualification
Opportunity
Quote
Follow-up
Order
Customer

AI integrates at every stage to reduce manual tasks and improve decision quality.

Features

What can artificial intelligence do in your CRM?

Automatic prospect qualification

An AI agent can automatically analyse the information available on a prospect: company, industry, request, exchange history, products sought, or commercial behaviour.

It qualifies and prioritises opportunities to help your sales team focus their efforts on the most relevant deals.

Automatic CRM update

AI can automatically transform various sources into structured data and save them in the appropriate CRM fields:

Incoming emailsMeeting notesSales notesFormsPDF documentsQuote requestsCustomer conversations

Automatic customer history summary

A sales rep taking over an account they know little about? Instead of scrolling through dozens of emails and CRM activities, they can simply ask:

💬

"Summarise my exchanges with this customer and tell me the recommended next actions."

The agent analyses the available history and generates an actionable summary in seconds.

Intelligent sales follow-ups

AI detects opportunities with no recent activity, pending quotes, or prospects requiring a new contact. It can then:

  • Identify customers to follow up
  • Suggest the next recommended action
  • Prepare a personalised email
  • Create a task in the CRM
  • Alert the relevant sales rep
Sales AI agent

An AI agent directly connected to your CRM

The next step is the sales AI agent. Instead of navigating between different records and applications, your team members interact with their data in natural language.

The agent searches for authorised information in your tools and returns a directly usable answer.

Discover our business AI agents
💬

« Which quotes over €10,000 have not been followed up this week? »

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« Which prospects should I call today? »

💬

« Prepare a summary of the Dupont Industrie account before my meeting. »

💬

« Which customers have not ordered in six months? »

💬

« Prepare a follow-up for quotes still open for more than 15 days. »

Integrations

Connect CRM, ERP, Outlook, and industrial data

In an industrial SME, commercial information is not only found in the CRM. Solanys creates an intelligence layer connecting your various systems.

CRM + Outlook

Analyse incoming emails, automatically identify the relevant customer or prospect, extract key information, and update the CRM.

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CRM + ERP

Link commercial information to operational data: orders, product references, pricing, availability, or customer history.

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CRM + Microsoft 365

Connect your CRM to Outlook, Excel, Teams, or SharePoint to reduce duplicate entries and facilitate information flow.

Learn more

CRM + documentation

Enable your sales team to quickly find information in your catalogues, technical data sheets, procedures, or internal documentation.

Learn more
Use cases

Use cases tailored to industrial SMEs

AI & CRM integration makes the most sense when it addresses a concrete business process.

🤝

Before a sales meeting

AI gathers customer history, recent exchanges, ongoing opportunities, and useful information to prepare for the meeting.

📝

After a meeting

The meeting notes are summarised, key information is extracted, and next actions can be logged in the CRM.

📄

On receipt of a quote request

AI analyses the request, identifies the customer, extracts relevant information, and prepares the file for the sales or order management team.

📊

To manage the sales pipeline

AI analyses opportunities and helps identify deals requiring action or presenting a risk.

🔄

To re-engage former customers

The agent searches inactive accounts based on your criteria and helps sales reps prepare a targeted re-engagement campaign.

A specific sales process?

Benefits

Why integrate AI into your CRM?

Reduce manual data entry

Automate part of the creation and update of commercial information.

Improve data quality

Structure information from emails, meetings, and documents to maintain a more usable CRM.

Never miss a follow-up

Automatically identify opportunities requiring action, without relying solely on the memory of sales reps.

Prepare meetings faster

Transform months of sales history into a directly actionable summary.

Give sales reps more time

Reduce administrative tasks so your teams can spend more time on customers, prospects, and opportunities.

Security & GDPR

Security, data, and GDPR

CRM data can contain sensitive commercial information. The architecture must therefore be designed from the outset around access rights, confidentiality, and data control.

Solanys defines with your company the data that AI can access, the actions it can perform automatically, and those that require human validation.

The goal is not to give access to your entire information system. It is to provide AI with only the information necessary for the process concerned.
AI-accessible data defined by role
CRM access rights respected
Authorised actions clearly delimited
Human validation for sensitive operations
Confidentiality of commercial data guaranteed
Architecture compliant with GDPR requirements
Logging of automated operations
Our method

Our AI & CRM integration method

1

Analyse

We study your CRM, your tools, and the actual workings of your sales teams.

2

Identify

We select the automations most likely to generate the most value quickly.

3

Connect

We connect the necessary sources: CRM, ERP, Outlook, Microsoft 365, documents, or other applications.

4

Develop

We develop the integration and test it on situations representative of your business.

5

Deploy

The solution is progressively made available with the defined security and validation rules.

6

Evolve

Automations and AI agents evolve based on usage and feedback from your teams.

Why Solanys

An integration tailored to your IT environment

Every company has its own processes, tools, and constraints. That is why Solanys does not simply add a generic chatbot to your CRM.

Process before technology

We start by understanding your sales process — from prospect qualification to order — before selecting technologies.

AI + automation + IT integration

We combine AI agents, automation, document processing, and systems integration to create a solution tailored to your environment.

Your CRM stays at the centre

AI enriches and leverages your existing CRM rather than multiplying tools. Your sales process remains under control.

Security and privacy from the start

We define with you the accessible data, authorised actions, and required human validations before any deployment.

Let's get started

Your CRM already holds the data. Put it to work.

The challenge is not necessarily to add a new tool. It is to intelligently connect your CRM, your data, and your processes through artificial intelligence.

Let's discuss your current environment and identify the first sales processes you could automate.

FAQ

Frequently asked questions

What is a CRM with artificial intelligence?
A CRM with artificial intelligence combines customer relationship management data with analytics, content generation, and automation capabilities. AI can synthesise customer history, qualify prospects, prepare follow-ups, or help sales teams identify their next actions.
Can AI be added to an existing CRM?
Yes, when the CRM allows access to the necessary data via an API, webhooks, connectors, or other integration mechanisms. It is therefore not always necessary to change your CRM system.
Can ChatGPT be connected to a CRM?
It is possible to use language models in an architecture connected to the CRM. In a professional context, however, the data transmitted, access rights, authorised actions, and the security of the integration must be carefully managed.
Can AI be connected to both the CRM and the ERP?
Yes. This combination can be particularly valuable in industry: the CRM provides the commercial context while the ERP provides operational information. AI can leverage authorised data from both systems to assist teams.
Can AI automatically update the CRM?
Yes. Information from emails, forms, meeting notes, or documents can be extracted and transformed into structured data before being saved in the CRM. Human validation can be maintained for certain operations.
Can AI automatically follow up with prospects?
Yes. A system can identify opportunities matching certain criteria, prepare a personalised follow-up, and create a sales action. Depending on the desired level of autonomy, sending can remain subject to human approval.
Is AI & CRM integration suitable for an industrial SME?
Yes, particularly when sales and order management teams must handle information spread across CRM, ERP, emails, Excel files, and technical documentation. Early projects can focus on a specific process before gradually extending the integration.